Two years ago, Robert Holland had a vision for a show that would focus on the hidden gems, the largely undiscovered films of Hollywood. This was all pre-pandemic before mandatory lockdowns caused Michigan’s film industry to be placed on hold.
As he and a friend, J. Marsh, used to debate movies, and others found this entertaining, Robert and J. decided to create a show to recommend movies, tv shows, and new music to people. This is how Attack on Show was born.
The show has metamorphized, with it going in various directions before they arrived at the format that you see today.
Members of Michigan’s film industry have been chomping at the bit–yes, as you can see, all compliant with the mandatory decree to wear medical masks and other CDC recommended guidelines–eager to return to production. Robert, who had largely done things by himself, pressed on and created the show by himself.
J. Marsh who had taken a brief respite from the show has returned. Together they are creating a show that is–when they can get the camera, lighting, and audio to cooperate–as entertaining as any high dollar movie review show that you will find on TV. With a little polish and the right show-runner, this show could easily be sold to a news program as an addition, and eventually a stand-alone show. These guys really know their stuff. A first listen to this show will convince you of this.
Okay, we are talking with Robert Holland about Attack on Show.
Attack on Show is a vlog (a video blog) that you do that is on youtube. How and when did you come up with this concept?
I came up with the concept about two years ago now. Me and a friend would always debate movies and other friends around found it funny. I had all the equipment and used to do independent film and came up with the idea of creating a show to recommend movies, tv shows, and new music to people.
But I didn’t want to cover the most popular movies. I wanted to find those hidden gems to recommend. If people were excited about Avengers, then we would cover Robert Downey Jr in Less Than Zero.
Here is the third episode of Attack on Show. To find this, we really had to dig into the archives.
Was this your first attempt at creating a show such as Attack on Show?
Yes, it’s been a complete learning curve from day one.
And what a curve it has been. I have watched many of your installments since the first and I can see how the show has evolved since the beginning. When you first started, you had a partner accompany you with the show. But he no longer appears. First, introduce your friend and then tell us what happened? Why is he no longer on the show?
Yes, J. Marsh was my co-host for the first year and it was great having him involved. In the beginning, the idea was to create a show that would make it as if the viewer was just hanging out with us talking movies, music, and TV shows. The show grew and evolved into being more of a local insiders series covering behind the scenes, interviewing actors, directors, and covering comic cons. It’s a lot of work. It’s a lot to ask of someone and J. Marsh eventually decided that it wasn’t for him anymore. I miss having someone to share the experiences with but would never want someone to feel forced in doing something they aren’t 100 percent in. I’m grateful for all that he contributed and appreciate that without his involvement, the show wouldn’t be where it is today.
(J. Marsh has returned to Attack on Show.)
Also, one other big difference as I believe you were alluding to is you had originally taken your viewers onto the sets of different productions.
Yes, that requires a lot of time.
Yes, as I imagine it does. There is the time element, the scheduling, getting approval from the producers/directors, etc. This last because until the release of many of the films, many directors/producers are very guarded about what they are doing, I see it as a great way to engage an audience. Am I correct?
Yes, you are correct. I do work closely with them through the process and respect the work going on on the set. I do let them know that while I’m there if there’s anything they don’t want to be recorded to let me know. Also after I make my edit I had their approval before release. The last thing I want to do is leak any spoilers or be in the way of the set of an upcoming film. The response from the filmmakers and actors on set has been amazing. I pride myself on having fun with the show and those that appear. We are all doing something that we love and I think it’s important to capture the joy that what we are doing creates. I think letting viewers in on the work that is involved and the process of making a movie is important and so far the response from the viewers has been great!
Well, that is important. What you are doing involves a lot of work. Just the other day, you told me that you were doing everything from the actual interviewing of your guests to the filming, editing, etc. Can you speak to what goes into creating each show?
Yes. Everything from camera, lighting, research, writing, editing, and promoting I cover. I find it fun. Everything from meeting new people in the industry to watching what they’ve done and then being able to talk to them, I enjoy every step of the way.
The fun you have in what you do is reflected and is quite evident in each episode.
This should be fun. I don’t ever want to get caught up in the show becoming a formal thing.
How do you select the guests that you spotlight in each show? And how do you now convince them to visit you at your home? Do I have this correct? Most of your interviews are now done at your house?
It’s honestly been a snowball effect. The show has grown that people watching are involved and I’m so grateful that recently I’ve been fortunate enough that people in the industry have started reaching out to me with interest in the show. It was much comical in the beginning when letting them know that the studio was at my house and that it was a legitimate show. Now with having so many guests appear, I think that has built the confidence to appear in the studio
I also think it does help with the comfort level once there. I’ve built a studio, a bar area so they can bring friends as well and I try to make it a fun time for them when they do come in to film an episode!
Regarding your bar, yes I have seen you interview a couple of guests at the bar. More recently I have seen you conduct your interviews against the background of your Attack the Show banner. One thing that intrigues me whatever set you chose, how do you manage the camera and your audio while interviewing a guest? What kind of equipment do you use?
That’s been part of the learning curve. It was fun to talk at the bar but wasn’t conducive for lighting or space. It’s a lot of prep work before guests arrive testing out as many factors I can think of. Now, through that process I’ve just got it down to know where the levels should be, the lights should be and mics that work. In-studio I’m using two cameras, which has also been a learning curve. One is a DSLR Canon and the other is a Canon HD cam. It’s certainly not the fanciest cameras but they get the job done.
Whatever equipment you use, your finished product is quality.
Where do you see taking Attack on Show? How do you see your show growing?
I want to get on to more sets. Show viewers the different processes in filmmaking. I’m also working hard to get more musicians lined up. I love live music and finding artists out there on the rise. I was just able to meet The Blue Stones while they’re on tour and they were kind enough to do an interview for the show. I’m also going to be interviewing Tender who has been my favorite band since they came out a couple years ago this month on my birthday! I want Attack on Show to be the place people go to to get to know those that are entertaining them, but in a fun casual way. The dream obviously would be the get the show popular enough that it could run on TV.
On that note, let’s wrap. Thank you for this interview.
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And if you are not doing it yet, connect with each of the guys on Facebook. Robert Holland.
And Jay Marsh.